Among other things, the group wants Warner publicly to certify that it received no payment for the product placement and is asking all Hollywood studios to ban filmmakers from showing specific tobacco brands in their work. Walthers said in a telephone interview, adding that various studies estimate that smoking in films promptsyoung people annually to start smoking.
But there are numerous shots of Natural American Spirit Lights, easily identifiable by their bright yellow box. The alliance, the 27,member volunteer arm of the A. As for the story line discouraging smoking, Ms. Walthers has an ally in the fight that may strike some as unusual: Santa Fe Tobacco, the maker of Natural American Spirits.
The Motion Picture Association of America in May said it would consider portrayals of smoking alongside sex and violence in assessing the suitability of movies for young viewers. Meanwhile studios, under pressure from health groups, have been trying to pressure filmmakers to trim tobacco sequences from their movies, but have balked at an outright ban, citing the need for artistic .
A Warner Brothers spokesman declined to comment.